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Problem: Move into new markets.
Solution: Create multiple websites for Lusitania's burgeoning B2B & B2C niches.

Lusitania wanted to revamp their non-descript website strategy after a few years on their old website (with little ROI). They’d hope to gain new customers, increase their revenues and optimize their marketing performance by integrating with other marketing channels like Facebook and Instagram. All of these issues are common and are usually best tackled as one goal – all at the same time. 

Entering New Markets Requires New Tools

Arguably the most critical step in conquering a new market is making sense of the myriad research out there that will define the strategic movement and operational execution of a small business’s market expansion. Lusitania needed to understand a new B2B market better than all of their competitors PDQ. It was essential for us to help them discard assumptions they had about the direct and easy scalability of their services into a new space. This big, new commercial market niche also had big players with big teams and much bigger budgets. 

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New Commercial Markets

An exciting proposition – yes – but a business expansion can be scary for a small business. It brings unfamiliar challenges and newer and often bigger  competitors with even deeper pockets, but with the right approach and the right market development strategy, entering new markets can give your business increased reach, more awareness and more profits. We helped Lusitania develop a strategy to compete with ‘the big boys’ that did not break their modest marketing budget. 

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Growth Can Be Scary (And Painful)

In some cases, ‘short-termism’ trumps the long-term view of brand development, brand value and equity. We helped Lusitania over that hurdle and together we established realistic goals and strategy to create long-term brand health over the next 5 years. We agreed to oversee their marketing efforts and align their teams around these business goals – plus provide all of the technical, administrative and application support to achieve their short- and long-term business goals.

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Lasting Relationships

Site design is how your visitors will instantly judge your brand and whether or not to stay on your site. Beauty is indeed in the eye of your website visitors. The longer the user stays on your page, the better the impression – and design plays a large factor in keeping visitors on-site. We know this. We designed their site perfectly and met all of our keyword, long tail, word count, SEO, PSI and coding best practice targets – while adding the cultural flare required by Lusitania.