Website, Content And Marketing Strategy
Your Words, Your Ideas, Your Photos, Your Products
Website content ideas to think about: Together, we can create a working editorial calendar, an appealing social media presence and an overall marketing voice and messaging that best presents your business in the ideal light. Let’s get started and create some great content for your site! These are some of the areas we would need to think about up front (aka – digital assets).
- Perfect landing pages
- Intelligent, attractive logos and images
- Expert, engaging writing
- Engaging social media posts
- Email blasts and newsletters
- Email auto-replies
- Smart info-graphics
- Helpful white-papers
- Smart digital ads and more.
We can create, edit and push content through to any and all digital platforms (after the OK of our Red O SEO team). We can also curate content based on needed and relevant areas and targeted SEO keyword campaigns. We will write it for you if need be. We will then collaborate with you, the client (as your marketing team) to create the right content that accurately supports your story and your digital content strategy, including and not limited to, posts, blogs and of course – web pages.
We will then perform the web development and testing on multiple devices and browsers and make the necessary functional improvements. We can then detect quirks in website performance and provide quick fixes and solutions.
Great Content will always be king! Compelling writing, excellent editing and a good eye for detail (with an SEO mindset)… The ability to sell or explain quickly, accurately and engagingly. let’s put together some great content, white papers, blog posts, social media posts, email newsletters, professional articles and other customer collateral materials. and get you going.
Your Website Is Ultra Important
The most common media to reach out to your audience is your own website. Here are some steps to optimize the website to get better results for your content.
People ‘google’ for information and land up possibly on your website and the first impression is always the best impression. The trend is now towards minimalistic design with main content on top and center with advertisements or promotions in sidebars. The lesser the clutter on the home page and the clear classification of sections the better. A good website design is as important as good content quality.
Most companies have websites that are at least five or ten years old and not sufficient to hold the changes and variety of content created by the team that it will appear stale. Redesigning a website is a costly affair. There may be a gap between the quality of content, the way the readers (consumers) perceive it and the brand as a whole. In the pre-smartphone era, websites were mostly seen by readers on desktops and laptops. Therefore, content and design were aligned more in a horizontal manner but with smartphones becoming more popular, there had to be a mobile site that is minimalistic in design and the main site also had to be mobile friendly allowing for vertical scrolling.
The worst thing to happen is a site crash and to ensure that your content is safe, the web host should be directed to backup content periodically or cost-effective plugins are available such as BackupBuddy which will make a copy of all the content created. It may be stored in a drive, external drive, or in a cloud. The content is divided into two parts-databases and static files. Databases contain pages, comments, posts, data and so on.
ARE YOU UNHAPPY WITH YOUR CURRENT WEBSITE COMPANY? NOT REALLY SURE WHERE YOUR MONEY IS GOING? OR IF ANYONE IS DOING ANYTHING? TRY RED O! WE DON’T STOP WORKING ON BRINGING IN NEW LEADS FOR YOU. 631.875.5360.
When it comes to content marketing strategy ensure that the content is appealing to the audience and is not focused on the brands or products alone but has useful information on how to use the products, tips to improve the performance of the product, safety and related issues. It is better to keep in mind the CURVE formula while creating content, according to Scott Sims, co-founder of Buzzlogix. CURVE stands for curiosity, urgency, relevance, value and emotion.
Most often companies have good products or services but no idea of the target audience and what information they require. Hence it pays to create buyer personas or fictional people who have the characteristics of the buyers you have in mind. Without knowing the audience, it’s not possible to create the content they want.
This enables to understand their worldview, develop better products and services. It allows you to find the places where the prospective customers spend time and help promote the content through the right marketing channels.
The Strategy Of Using What's Available
It is important to understand the pain points (problems faced or requirements) of the prospective customer and address them in the content. Newspapers, magazines have columns to address certain issues that readers face and they could be a good start point to understand the problems faced by consumers. Quora.com is a place where professionals post questions regarding a variety of topics and get answers from people who wish to talk about it. Social media such as Facebook, Twitter and Google Plus can also be ideal platforms to launch questions regarding issues your customers face. Qeryz is a software that helps to set up mini-interviews and put them on the website or blog.
If your business is real estate, identify the keywords you have ideas to write upon and submit to BuzzSumo. It will list the top articles that were read, shared and commented on. This shows that people are interested in these topics suggesting they might read if we have better articles or a new perspective to give in those topics. Once, you have understood the top trending topics in your product or brand domain, think of creating compelling content with the CURVE formula.
The website should be a forum for customers to interact and share their views on which forms can be published with space to write their suggestions or problems. Having a toll-free number, customer service email and addresses of service centers and frequently asked questions (FAQs). The content of Content Marketing Examples should be used to engage and be in touch with existing customers as much as they tend to attract new potential consumers to your fold. Existing customers are fair prospects for repeat purchases. The websites and blogs should become good forums for sharing views about the product and brands.
BUSINESS SLUMPING? WE CAN HELP! CALL US TODAY AND WE WILL GET YOUR WEBSITE OPTIMIZED FOR ALL THE SEARCH ENGINES SO YOU CAN BE FOUND! 631.875.5360.