We’ll do all the research and analysis for you and then plan and execute your on and off-page optimization strategies to raise your desired organic visibility.
We’ll do all the research and analysis for you and then plan and execute your on and off-page optimization strategies to raise your desired organic visibility.
Average time on page is measured in two different ways. The first is dependent upon the visitor viewing multiple pages. If this occurs, then the calculation begins when the visitor views the first page and ends when they move to the next page and so forth. If the visitor only views one page, however, then the calculation becomes dependent on engagement with your site. The measurement will gauge the time between when the visitor landed on the page and the last engagement hit after arriving. If the visitor leaves the page before engaging, this is effectively marked as a zero session. It doesn’t matter if the visitor was on your site for 10 seconds or 10 hours; if they didn’t engage, it doesn’t get counted.
Unfortunately, there is no real way to combat this without inflating other numbers. The real takeaway here is to be aware of how this number is statistically calculated and take that into consideration when properly analyzing your metrics.
When it comes to exit rates, this statistic is actually quite intuitive; it is people’s understanding of it that convolutes the story. Exit rate provides percentages of the last page viewed in a session, granted that there were more than one; otherwise, this would be your bounce rate.
The issue with peoples’ perception of exit rate is that they view it negatively; if visitors exited on “page X” then there must be something wrong and it needs to be further optimized. While this might be true if the page resides towards the middle or end of your sales funnel, this logic does not hold true across the board.
It is Google, Bing and Yahoo’s raison d’etre to give its searchers the best websites. Not the junky ones. That is where SEO comes in.
Many queries that run through Google or comparable engines are entered for the sole purpose of obtaining information; not making a purchase or signing up for a newsletter. If a user visited your site with the intent of gathering information on a topic or product for later purchase, they will naturally leave once that knowledge has been acquired.
Red O uses high-powered optimization tools for code, link & keyword analysis, for social media counts, speed tests, site Analytics and a slew of other metrics too numerous to mention.
Another pivotal metric for receiving a rise in the SERPs is site speed. This includes overall page load time, the time it takes images to load, as well as other elements included on your website.
Site speed reports from Google Analytics can often produce unbelievable numbers. The reason for this is that the report begins measuring only one percent of your users and then averages these metrics to produce its final number. The relatively minute number, when compared to your overall traffic, is therefore extremely susceptible to malware-infested users who will effectively sink your score and produce results that are not wholly accurate.
Fear not, as there is a workaround for gaining a clearer picture on the matter.
By increasing the sample rate to 100 percent, or its peak of 10,000 hits per day, you can acquire more accurate information as to your site’s performance. Alternatively, the use of tools like Pingdom or WebPagetest can be an invaluable resource for properly analyzing your site’s page and load speed.
This is, quite possibly, the most misleading statistical metric of them all. While there is no doubt in the report’s utility, it can and does, neglect the large portion of the activity that is occurring on your site.
We’ll do all the research and analysis for you and then plan and execute your on and off-page optimization strategies to raise your desired organic visibility.
Average time on page is measured in two different ways. The first is dependent upon the visitor viewing multiple pages. If this occurs, then the calculation begins when the visitor views the first page and ends when they move to the next page and so forth. If the visitor only views one page, however, then the calculation becomes dependent on engagement with your site. The measurement will gauge the time between when the visitor landed on the page and the last engagement hit after arriving. If the visitor leaves the page before engaging, this is effectively marked as a zero session. It doesn’t matter if the visitor was on your site for 10 seconds or 10 hours; if they didn’t engage, it doesn’t get counted.
Unfortunately, there is no real way to combat this without inflating other numbers. The real takeaway here is to be aware of how this number is statistically calculated and take that into consideration when properly analyzing your metrics.
When it comes to exit rates, this statistic is actually quite intuitive; it is people’s understanding of it that convolutes the story. Exit rate provides percentages of the last page viewed in a session, granted that there were more than one; otherwise, this would be your bounce rate.
The issue with peoples’ perception of exit rate is that they view it negatively; if visitors exited on “page X” then there must be something wrong and it needs to be further optimized. While this might be true if the page resides towards the middle or end of your sales funnel, this logic does not hold true across the board.
It is Google, Bing and Yahoo’s raison d’etre to give its searchers the best websites. Not the junky ones. That is where SEO comes in.
Many queries that run through Google or comparable engines are entered for the sole purpose of obtaining information; not making a purchase or signing up for a newsletter. If a user visited your site with the intent of gathering information on a topic or product for later purchase, they will naturally leave once that knowledge has been acquired.
Red O uses high-powered optimization tools for code, link & keyword analysis, for social media counts, speed tests, site Analytics and a slew of other metrics too numerous to mention.