About Red O Designs
The idea for starting a website design and marketing company was borne of the idea that when a previous employer could no longer afford to keep me on full-time – but wanted me to remain on as a part-time or contract employee – then there must be other companies in this same situation. The idea being ‘we don’t want to pay a slew of employees – plus their benefits – so let’s eliminate their hours and therefore reduce our overhead’. Who can blame them? Benefits are expensive!
A properly and fully-staffed digital marketing company could and should have around 10 specialists in it. Such a department would have at least one of the following – each: a graphic and site designer, a programmer, a headline, ad and copy writer, a social media expert, an Adword or PPC expert and an SEO expert. If each earns $50,000 then their benefits are probably around $50,000 each – so you are paying about $1,000,000 – per year for those 10 employees. Who has that kind of money to throw around?
Over the course of my 25-year-career I’ve learned to do all of the specialized areas in my digital marketing company. I can code, create graphics, market, plan, strategize, get or do most things cheaply (or for free), I can take care of all the SEO there is, I know a lot of what Google is doing with their search metrics and algorithms… I have done all of this. I will continue to do all of this. I love all of this. Websites were once just an art – and now they are more of a science.
I also had the revelation that I AM a digital marketing company – by myself. I’ve tried to explain and teach (at a college nearby) web design to people – but there is too much that goes into website design now that I can’t explain it all. The thought of writing a book about how to do all of this crossed my mind – but it would be obsolete in 6 months. So I came back to the thought ‘why not outsource all of my abilities to other companies who do not want to attempt the really steep learning curve that is internet marketing?’ Companies would only pay for the services they need. They would not need to take the time to interview or hire anyone or pay any benefits or set up an office or buy any more equipment or hardware… It’s a win/win situation for all of us.
For Small Businesses With Small Budgets
Looking for a website company to help bring in more clients? Call us today and see how we can help! 631.875.5360.When you think about a website for your business, you need to think about two sites: a traditional website and a mobile optimized site. Not only is it important to have both – you may already be reaping the benefits of a traditional site – but many businesses are just beginning to understand how to take advantage of the mobile takeover. It’s no secret how mobile devices – specifically smartphones – have changed business models and our lives. Keep this in mind: 30x more mobile users are likely to find your small business online then they would by driving or walking by your business. Consider these convincing reasons why you need a perfect mobile site to benefit your business:
- Mobile is everywhere: 350 million mobile devices are online – in the U.S. alone.
- Mobile is search: 86 percent of Americans who own a mobile phone do a ‘near me’ shopping search for businesses. Your business needs to be in the search game because your competitors are.
- Mobile is shopping: $51 trillion was spent on mobile phone purchases in 2018. Yes – trillion. Reach those customer or your competitors will.
- Mobile is social: 81 percent of Americans are on at least one social media site. That’s around 35,000,000 people!
- Reach your customers where they ‘hang out’ because social interactions are the new ‘word of mouth’.
Our expert digital design, production and SEO specialists have over 25 years of real-world, corporate, digital marketing and advertising experience for companies spanning Manhattan, Brooklyn, Nassau and Suffolk Counties on Long Island, in New York.
Tips For New Businesses Starting Out Online
Our SEO team has proven to be a significant driver of new customers and – in the end – new revenue. Our SEO specialist’s primary purpose is to make strategic decisions that are tied to all search-related tasks, report search performance and execute successful campaigns designed to meet specific goals and objectives. Our SEO experts use dozens of proven tools to help you to get your website on or near the top of Google’s search results for your keywords.
- Have a website – even if it is only 1 page
- Target the proper audience for your service or product
- Conservatively define your business goals
- Post your hours and location
- Create a reasonable business budget
- Build a realistic brand for your business
- Publish great content (words and images)
- Implement all of the major SEO techniques (and keep it current)
- Start a weekly blog
- Target your local customers through local search
- Add your business to Google, Apple, Waze and Mapquest sites
- Be where your customers are: use social media!
- Leverage email marketing to increase site traffic
- Use Pay-per-click advertising
- Offer specials, coupons and incentives to your online customers to visit your store
- Embrace the benefits of online customer reviews
- Set and meet all of your clients’ expectations
- Hone in on the best time to post new content to your site
- Integrate social media within your marketing plan
- Optimize your Google My Business page (and keep it current)