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Problem: LI, NY contractor needs to compete in heavy contracting market.
Solution: More content and more domains.

Expressway contacted us a few years ago for ideas on how to gain a bigger share of the Long Island contracting market. Expressway’s owners were aggressive and had their own ideas. We talked about their needs, their resources and their timeframe. We landed on a few ideas that we felt would help garner a larger share of the home improvement market. We decided that each of their major services should have its own dedicated domain and website. We also decided to create a lot of great content, with new pictures, videos and stories about the great services provided by Expressway. At latest count, we created 10 new websites across 10 new domains with over 18,000 total pages of new content.  

New Domains For Each Service

Expressway Roofing And Chimney is a medium-sized home improvement and roofing contractor here on Long Island. They specialize in roofs, chimneys, skylights and gutters. We felt we could bolster their main domain with lots of new content. Together, we took 1000s of new pictures, created some new videos, solicited new reviews, and created over 13,000 pages of new content for their main domain. We then strategized that they could get more players in the game if they had more websites. They agreed.  We then designed 10 more websites for them (1 for each of the services they provide).

Expressway Roofing And Chimney
Robust Website Design Services

The owners at Expressway Roofing and Chimney needed new ways to remain strong in the very crowded home contracting and home repair niches on the island. They rightly understood that in order to increase their odds of being found by searchers they needed more content and even better – more websites. Red O was able to produce 10 new websites over a six month stretch. Each of these websites addressed a specific service that Expressway performed. There’s 11 websites in total now to place Expressway in 10 new search niches.

Expressway Chimneys
Planting Trees For Their Own Future

Red O was able to perfect all 11 websites in terms of search engine optimization. All 11 score a perfect 100 on AHREFs and GT Metrix. Because of these perfect SEO scores, Expressway was able to completely turn off their enormous monthly Google Ads budget. Red O will usually work harder for you on your SEO so you are not paying Google Ads money each month. The CTR for ads is generally under 2% but the CTR for an organic page on SERP 1 is generally around 9% (and obviously higher if you are in the top three spots organically).

Expressway Chimneys
It's A Marathon Not A Sprint

Organic search results are 3 things. 1) They are more trusted than ads placed in the zero position. 2) They are clicked more than ads on a SERP and 3) they are much cheaper than ads. Our research says that every page and every website in Google‘s first page of search results is at least two years old. Expressway’s owners understand that search is a marathon and not a sprint so by planting 11 new trees now they know that in about a year or so those trees planted this year will bear fruit and help their home renovation and contracting business boom in a year or so.